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Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer.

Phootra for the longest time practiced B to C which is 

Business-to-customer trade was first determined, but with the goal of increasing its endeavor, it has now decided to expand into business-to-business trade as well. We will be directly providing all products to businesses, which will include a large range of makeup, skin care, and many more products, with top notch brands upcoming and joining us, including loreal, Belora, Ozone, and many others.

Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer. Business-to-business stands in contrast to business-to-consumer (B2C) and business-to-government (B2G) transactions.

B2B companies create products and services for other businesses, organizations and charities.

B2B businesses have unique challenges, including cash flow management, and must continually innovate and maintain customer loyalty.
To maximize profits and improve market share, B2B companies should consider optimizing their websites and try lead-generation services that help them reach decision-makers.

Phootra through B to B will focus on relationship building and communication with other businesses with its market strategies, it will lead to more lasting connectivity and not just business of tangible things but also intangible things like, networks, skills and information which will lead to its expansion.



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